About Us

The history of the “Crossfire” lures started a few years ago as a concept made up from a theory that I had about targeting Flathead on surface lures.

I needed a lure maker to help me develop this idea. So off I went to the “Australian Lure And Fly Expo” Which is held in Ipswich Queensland every year.

So, there I was moving from stand to stand asking different makers if they would be interested in helping me achieve what I needed. It was here I met Ray Power. Ray owned a small lure business and said he could help. Ray and I went on to build a prototype and began the development of the lure. A few months later and the “Crossfire” was born.

After extensive field testing we realised just how good this lure was, and the vast array of species it appealed to. Over time gave birth to the business we present to our customers today.